Do you stand out like tie-dye when talking about your business?
Convert leads faster and easily articulate what makes you unique!
If you've been in this business for a while, you have created a successful structure to your business. You're speaking, writing, holding workshops and serving your clients in all sorts of ways. You are as successful as you are because you are willing to be transparent, share your story and relate to your potential clients when you speak to them. I'll bet your personal appearances have a lot to do with the success you've achieved as well.
When I look at the marketing elements for many successful people like you,
I don't see the presence of the coach represented.
For years you've been able to go about your business with word of mouth. You haven't really had to worry about what was in your materials. All you had to do was make sure you had materials and give your title. People would sign up. It was easy. You could play it safe in your marketing. It's a good thing you have a strong, visible presence to pick up the slack!
This was fine, until now, in the development of the coaching industry.
I would suggest that, as a whole, the industry has entered a new phase.
There are so many coaches saying the same things, it's becoming increasingly difficult to stand out. How many people do you know who market themselves as a "Life Coach," "Business Coach," etc...? Just about every coach, right?
You need to inject more of yourself into your marketing. You are following the advice, wording, and tips that others have given you, but you're not looking at yourself to get a marketing message that connects with your clients. You need to own who you are in your business, in order for others to trust that you can solve their problems.
In today's market,
People Buy From Those They Trust
It kills me when a client comes in who knows what they want to do in their marketing, but has all of a sudden noticed it’s not working the way it did. They’re frustrated. They’ve been through 10 marketing courses in the last year, have been in several masterminds, and less clients are coming through the door. This kills me because I know these clients have been successful in marketing their business, they’ve helped a lot of people change their lives and less people are now being helped. The world needs them and you!
Every marketing expert in the book can tell you how to market your business until they’re blue in the face. Clients fall off when they don’t get an overwhelming sense they can trust you, especially when they know what you are trying to get them to do (buy into something). I’m sure you’re trustworthy, but is that really coming across in your marketing?
Creating trust doesn’t come from a formula, blueprint, or positioning statement someone else created for you.
You may not know how to access it, but your heart & soul is the only place the answers can be found. There is a limit to the amount of people who will buy into your marketing just because it’s “good marketing.” Beyond that, there is a whole world of people who want to work with you because of your unique talents. They need to know and trust you first.
Hi,
I'm Kristen Beireis, the Trust Marketing Expert for
personal transformation professionals. You see, I spent years
thinking the work I do is just work. I was marketing the tasks I
did and the concepts I taught. I had all these little details
that I knew were important to pay attention to and I knew my
work with clients on creating marketing was special, too. I just
didn't know why. Finally it hit me. I wasn't marketing something
that was my specialty. I didn't have something to make me stand
out from the crowd. That's when I knew I needed to find the one
thing that was all mine. So, I signed up to go through this very
in depth and personal process called the Essential Message™ and
it worked!
This process opened my eyes. Everything I had ever done in my business was about trust-building and no one was specializing in that. As I look back on the details and concepts I've always been a stickler about, it's now obvious that I have always been focused on trust-building in marketing. In fact, I know things that no one else teaches when it comes to trust-building. Things that I do automatically/subconsciously that I'm bringing into the light and could share with the coaching community.
As I went through the Essential Message process, I saw huge application in the coaching industry for this kind of work. I also saw how having a message that's authentic and innate to my clients would build a level of trust in their marketing that just can't come from anywhere else.
Today, I am a certified Essential Message™ Facilitator. I believe this is the foundation of building trust with others. Having that one thing that you own and are an expert in gives people a reason to trust you. If you walk and talk like everyone else in your field then it will take a lot longer for that trust to build up.
- Your strongest, most differentiating position in your market — the foundational platform of your authentic brand.
- A positioning statement that highlights your greatest advantage.
- A complete and compelling first draft of your positioning copy that you can use on your website home page or brochure.
- A conversational way to answer the question, ‘what do you do?’ that engages people right away and gets them wanting to learn more.
- Some people may also develop new business names, services and taglines.
Not convinced?
Find out how well your marketing message is working for you and/or read what my clients have to say and scroll down for more information.
Kristen asked questions interactively, taking the pressure
off me to work out the solutions in real-time. I was
surprised that she took notes while we brainstormed. At the
end I had a tangible record of what we came up with and
wasn’t distracted by taking notes myself. As much as I know
my own message, I needed help getting out of my own head
because my message is not for me, it’s for the people I’m
helping. It’s a critical piece that’s worth the investment,
otherwise you’re not going to reach out to the people you
are meant to reach out to. Mary Miller, Self-Improvement/Personal Development Author
http://www.mydreamcatalyst.com
Kristen drove to the core of what I do and kept me on track. In
the end I was surprised and excited to have a new message angle that gets to the
essence of what I really do AND differentiates me.
If you are confused about where you fit in the
marketplace, I highly recommend Kristen. She provides a
thorough process and a rich experience. Kristen has a
great presence with a bright, fantastic energy that keeps
this process fun and engaging. At the same time she has a
sharp level of listening for the core elements. It would
be difficult to run this process without that. She is
there to hold the container and interpret the messaging. Kristen
can help you get clarity around your message and get it
out into the world.Mary Allen, America's Inner Peace Coach
http://www.lifecoachmary.com
Jeanna Gabellini, Business Coach
http://www.masterpeacecoaching.com
Kristen, thanks to our call, I now have a clearer message that will
help me talk with potential clients about my new line of
business. Instead of describing what I do in a generic
way, I now have a message that tells people not only what
I can do for them, but also how I am unique, the one
person best suited to help them reach their goals. Thank
you for introducing me to this new process!Ann Kruse, JD, MSOD, Leadership Coach
http://www.annkruse.com
Choose what fits for you.
3 Month Uniquely You Core Message Program - We will explore your particular business and get to the very core of your message. With this program, you'll:
- get a deeper understanding of your values so we can determine what marketing strategies your message will be going into and match them to your values.
- understand the Differentiated Core Challenge you solve that no one else or very few are talking about in your industry
- discover your personal story that will build trust in your ability to solve that challenge and how to bring it up in a conversation.
- look at the ideal client you want to attract with this message.
- create fodder for copy on your website.
- get ideas for topics to write and speak about
This program is $1425 (or a 3-pay of $475/mo).
8 Month Uniquely You Full Message Program - This program will give you a deeper sense of how you differ from others in your industry. In this program you'll get everythin in the Core Message Program plus you'll:
- discover how to deal with negative perceptions of your industry.
- get a deep understanding of your ideal client.
- clarify who will be most attracted to your unique message.
- get repeatable tools to help you do research, write a sales letter, have a sales call and more.
- discover your unique answer to "What do you do"?
Ongoing Message Accountability - Some people find that having someone to bounce ideas off of and remind them of their values helps keep them focused as they implement their message. So, I can be there with regular calls to challenge you to keep your message consistent, stay on point and quit talking yourself out of using YOUR voice.
Let's get started!
Either fill in the Marketing Message Audit or the form below and we'll schedule a time to discuss the Essential Message™ programs further and get to know each other. I am very excited to bring this amazing work to the coaching industry. I look forward to working with you.
Kristen Beireis
Trust Marketing Expert and President
Coaches' Marketing Source
Certified Essential Message™ Facilitator
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