People Buy From Those They Trust
It kills me when a client comes in who knows
what they want to do in their marketing, but has all of a sudden
noticed it’s not working the way it did. They’re frustrated.
They’ve been through 10 marketing courses in the last year, have
been in several masterminds, and less clients are coming through
the door. This kills me because I know these clients have been
successful in marketing their business, they’ve helped a lot of
people change their lives and less people are now being helped.
The world needs them and you!
Every marketing expert in the book can tell you
how to market your business until they’re blue in the face.
Clients fall off when they don’t get an overwhelming sense they
can trust you, especially when they know what you are trying to
get them to do (buy into something). I’m sure you’re trustworthy,
but is that really coming across in your marketing?
Creating trust doesn’t come
from a formula, blueprint, or marketing message that someone
created for you.
You may not know how to access it, but your
heart & soul is the only place the answers can be found. There is
a limit to the amount of people who will buy into your marketing
just because it’s “good marketing.” Beyond that, there is a whole
world of people who want to work with you because of your unique
talents. They need to know and trust you first.