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How does a Musical Theater Singer/Actress
become a Marketing Coach/Consultant?
Yup, that's me! Musical Theater Singer/Actress turned
Marketing Expert. I know, it sounds a bit weird but it's
true. When I was 8 years old I took the stage in a
community production and I was instantly addicted. At that
point, I knew I wanted to keep doing theater. So, when I
was all "growed" up, I went to college and got a Bachelor of
Music in Education so I could teach and sing. It was all
planned. I was going to get out of small town Ohio, use my
teaching degree to support myself while I worked on landing a
starring role on Broadway.
I event told my, then, future husband that he
couldn't propose unless he was planning on going to NYC with me.
I worked hard to get
my degree, I got married almost two years later and 1.5 years
after that, Hubby and I took off for the east coast. I was
determined to make a career in the theater. I knew I had
to do it or I'd regret it. So, I went, I saw, I did my
thing and worked hard for 6 years.
During this time,
I was lucky enough to actually make money doing
what I loved as well. I did Children's Theater,
Dinner Theater, Showcases for new musicals, Voiceover work,
Background Work for TV/Movies and even got to be on set walking
by big famous stars as I did. It was exhilarating, amazing
and exciting. I was addicted.
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DISCLAIMER: In the interest of full
disclosure, some links on this page will direct to the websites
for the programs I recommend and/or have participated in.
I highly recommend these programs, because they have helped me
tremendously. If you click through and purchase, I will
likely be paid an affiliate fee in return. I am required to
inform you of this, but regardless of whether I get a fee or
not, I would still refer you to these programs.
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Then life
happened.
In 2003 my Husband
was in a car accident and was on disability for 6 months while
he recovered from an injury. I took a break and stayed
home with him. Then in 2004 the last of my Grandparents
back in Ohio passed away and I barely made the funeral
(financially and time-wise). After that a very close
family member had a medical emergency and we almost lost her.
Again, I barely made it back to Ohio to be with my family for
support. All of this added up and was weighing heavily on
my mind, but I was an Actress. I had to keep going, or I'd
never live my dream.
Then, I
had to detox.
In 2005 I woke up one
morning and actually started looking at employment opportunities
for my husband back in Ohio. I didn't plan it out, I just
found myself doing it. As luck would have it, that week I
was doing an all day event for actors and there was a Life Coach
presenting. By the end of the 1 hour workshop, I knew I
had to hire this coach because I didn't know whether I
wanted to stay in the biz or leave. I didn't do any acting while
I was working with my coach. I went through a total detox.
I started to focus on me and what I wanted OUTSIDE of acting.
I had never allowed myself to go there before.
I woke
up and fell in love with the coaching industry.
That's when I realized I was
living in New Jersey, about 10 blocks from crack house row,
commuting by bus/train, taking tap classes with a sore back
and barely seeing my Husband while only getting a few hours of
sleep many nights of the week. What?!!! Was that
REALLY what I wanted for myself? According to the
"Experts" I was supposed to go on tour and do summer stock
theater if I wanted to make it to Broadway. Was I willing
to be away from my Husband for six months at a time (or more!)?
The answer was no. Was I willing to keep torturing my body?
Again, No.
It was at this moment
in the process that I realized I wasn't living the life I really
wanted. I knew something had to change but had NO IDEA
what those changes might be and how I might go about them. Thank
God I had a coach! Through the amazing process of coaching I
decided to leave my acting career behind. Then my husband
and I moved back home to Ohio and settled in for a new amazing
life.
Through the experience of working with
my coach, I fell in love with the
process of coaching. I also fell in love with the people
who help others change their lives in big ways. That's when I knew I had to move my
career into an industry that included this work . January 2006,
I chose to open my second business (third if you include the
fact that I was a business as an Actress). I was (and
still am) committed to helping Coaches, Personal Transformation
Professionals, and Independent Women Business Owners in general,
get out of overwhelm when it comes to marketing.
Huh!
I've been a techie geek since 1991 and a marketer since 2000.
As I continued to
figure out who I was, if not an Actress, I started looking at
what other possibilities were out there for me. It became
clear that internet technologies and marketing were two things I
had a lot of experience in, without even trying.
While I was in
college, my husband and I were 2 hours apart. We spent a
lot of time on the computer. Internet wasn't a household
option at the time but it was cheap communication for college
students if we were willing to trek to the computer lab at
1:00am. Nothing against the IT guys, but they didn't
seem able to help much because the technology was so new.
So I learned a lot about fixing e-mail, chat, and internet
issues on the fly. It was always fun too! For some
reason I'm in love with internet technology (but not addicted).
Since college I have
been marketing.
While pursuing acting, I marketed myself to
agents and managers, I created my own website for my resume and
even did some online marketing to get myself in front of the
right people.
To make ends meet during that time, my husband and I ran an
online retail store back in the early days (when shopping carts
were a program you bought in a box at the store).
More
learning and growing.
After my experience working with a
coach, I knew I had to drink some of that water. So I
went through the CTI (The Coaches Training
Institute) core training. I learned some great skills
in that training. I immediately incorporated coaching skills into the
work I did with my clients. Wow! That completely
changed the types of relationships I had with clients.
Then I suddenly
realized I had no idea what I, Kristen Beireis, brought to
the table. I knew I had an expertise that was useful to my
clients, their marketing accomplishments were proof of that. I just didn't know
what to call that expertise or how to describe it. I also
knew as a consultant (with a coaching style), I wasn't
going to get very far without standing out in the marketing
world. So, I went in search of my differentiation and a
new marketing message. I jumped into a program called
the
Essential Message. While I was at it, I
chose to get certified so I could help my clients
do the same.
After that training,
I had all sorts of ideas on what I could do with groups.
In an effort to make sure the group work I did was successful
for my clients, I decided to become a Certified Group Coach
through
Group Coaching Mastery. This brought me full
circle back to my CTI training and took it another level to help
me use those skills with more than one person at a time.
It has deepened my own learning and helped me to create more
thorough programs that drive results.
It's all
about trust!
Through my Essential
Message training and exploration, our
teacher (Michel Neray) pointed out my fascination with trust.
It was like a world completely opened up to me! Yes!
That's what I'm all about. Everything I had ever done (I
mean EVERYTHING) in my business could be traced back to helping
coaches earn the trust of their potential clients. Ssssshhh don't tell my clients, but I also sneak in some
coaching to help them trust their own skills, knowledge and
contribution to their business.
Here I am today. I'm
helping others find that determination and trust in themselves
that will make their business grow. I'm also helping them
gain the trust of potential clients so they can reach more
people in this world. It's time personal transformation
professionals step up, step out, own their unique talents, and
use them to change the world for the
greater good. I believe every individual on this planet should have a
professional, like you, working with them.
It is my mission to bring
peace to this world through helping others find their own inner
peace.
I do that by exposing more people to the possibilities
my clients offer and I love it!!
I love my work and I love my life in Ohio where I live far from
crack house row in a home I love. I see my husband more
than I ever did as an Actress. Together we enjoy playing
board and card games with friends. We share time with our
families and once a year, have a big BBQ at our house where
food, fun and laughter abound. This is the life I
have always dreamed of. I'm always learning, growing, and
I enjoy every minute that I can in life. Thus my nickname
on social networks: Life_Enthusiast!
Find out if
Coaches' Marketing Source is a good fit for you!
Create a great day!
Life_Enthusiast
Singer/Actress
Trust Marketing Expert
Trained Life Coach
Certified Group Coach
Certified Essential Message Facilitator
Connect with me:
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Start building trust fast with an authentic marketing message, click
here.
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